NEWS NBA comes to the skies with IMG deal

The National Basketball Association and IMG gave signed a multiyear agreement to broadcast live NBA games on Sport 24, the only 24/7 sports channel available inflight. The new partnership will include more than 100 live regular-season, playoff and Finals games each season on inflight channel Sport 24. The IMG-owned and produced channel is available on more than 250 aircraft on ten airlines, including, Emirates, Etihad Airways, Lufthansa, Qatar Airways and Turkish Airlines.

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